AMMA 2023: Nominees

De AMMA 2023 genomineerde zijn bekend in alle categorieën.

Proximus ; Welcome Big Ideas, EssenceMediacom / Silk

PepsiCo ; Popworks, OMD

NMBS-SNCB ; The Test Pass, Space

ING ; Back to the top, Initiative

Fanta ; Halloween, MediaCom


KitchenAid makes every data point count , data modeling drives Sales, Semetis

Mercedes-Benz ; Audience marketplace, PHD Media

Nespresso ; Boost sales thanks to cognitive load optimization, Mindshare

Stellantis Spoticar ; Data-driven brand campaign, Publicis Groupe

VOO Zuny ; Beyond today’s metrics: the future of measurement, Clicktrust


Skoda ; The brand budget cut: how we are winning the upper funnel, Clicktrust

Mercedes-Benz ; Automotive ads MBCC, PHD Media

Helan ; Job applications at Helan domestic helpers skyrocket, iO

Decathlon ; Maximising profitability with automated SEO-SEA synergies, Semetis

Brussels Airlines ; Customer experience optimisation campaign, Mindshare


Applying for a job as if you were taking part in Squid Game, Semetis

Proximus; Moment of the day, RMB / Var / Clear Channel

Netflix ; Biggest Advent Calendar ever, Wavemaker / Pop Media

Samsung Flip, JCDecaux / Space

Zimmo ; Metahouse, Publicis Groupe


#LikeABosch, Publicis Groupe

Cofidis ; Partenaire de vos projets, Initiative

KDG Hogeschool ; Zal ik slagen op mijn examens?, Fullsend

Renault Megane E-Tech ; The 29 minutes restaurant, OMD

Zimmo ; Metahouse, Publicis Groupe


BLOX ; Qmusic’s bitcoin action, Zigt

Fanta ; OOHaunted, MediaCom / Kinetic / Pop Media

Pearle ; A Relaxed Holiday Starts with a Good Sight, Publicis Groupe

Proximus ; Call Mom, EssenceMediacom

Vans x Twitch ; Off the wall of fame, Ogilvy Social.Lab


Zimmo ; Metahouse, Publicis Groupe

GVRN – Saving advertisers the business problems caused by data issues, Semetis

Search Effects Tool: a local success story, Publicis Groupe

Dynamic interactive video at scale, AdSomeNoise

Adidas ; Painted mural with video mapping, Mediafield / Outsight


World Cup Engagement Barometer, Publicis Groupe

The Power of Podcast, Trustmedia | Mediafin

Positive Impact Barometer, Var / Bubka

Attention, a Key Metric for your Video Plan, VIA

AI to predict the creative Performance of Video Ads, KANTAR


Divertir avec sens. Partager avec impact., NGroup

OOH : le média utile & durable, JCDecaux

#RoulartaCares ; duurzame first movers met Brainprint, Roularta Media Group

Positive Impact Barometer, Var

Driver of a more sustainable advertising ecosystem, RMB


D&L, merk voor en door de Belgen., Havas Media

Toyota, most successful year in Belgium, PHD Media

Cristal, relaunching the first Belgian Pils, Dentsu

Mondelez, share the LUve, Wavemaker

Jeune premier, scaling a family owned business, Clicktrust


CHALLENGERS: Lijncom –  Trustmedia – Azerion – MMDelhaize

LEADERS: RMB –  Roularta Advertising – JCDecaux – Clear Channel – Var



Publicis Groupe



Myrèse Goyvaerts, Marketing Communications Manager, Carglass

Bjorn Van der Cruyssen, Head of Media, Colruyt Group

José Fernandez, Chief Customer Experience, Marketing & Digital Officer, D’Ieteren


Willy, DPG Media

Flair, Roularta Media Group

Nostalgie, NGroup

Sabato, Trustmedia/Mediafin

VRT Max, Var/VRT


Redbull, Initiative

Fuze Tea, MediaCom

Carglass, Semetis

KIA, Havas Media

Adidas, MediaCom