{"id":4399,"date":"2026-07-01T10:38:24","date_gmt":"2026-07-01T09:38:24","guid":{"rendered":"https:\/\/commpass.media\/award\/meilleure-utilisation-des-applications-natives-et-du-contenu\/"},"modified":"2026-08-24T09:20:53","modified_gmt":"2026-08-24T08:20:53","slug":"meilleure-utilisation-des-applications-natives-et-du-contenu","status":"publish","type":"award","link":"https:\/\/commpass.media\/fr\/award\/meilleure-utilisation-des-applications-natives-et-du-contenu\/","title":{"rendered":"Meilleure utilisation des applications natives et du contenu"},"content":{"rendered":"\n<section\n    class=\"we-header show-back-button header-background-eggYellow dont-extend-image-under-menu\"\n        >\n    <div class=\"inner-content\">\n        <div class=\"header-info \" data-aos=\"fade-right\">\n                            <div class=\"page-back-container\">\n                    <a href=\"javascript:history.back()\" class=\"back-button\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"11.434\" height=\"8.316\" viewBox=\"0 0 11.434 8.316\">\n                            <path id=\"Path_35\" data-name=\"Path 35\"\n                                d=\"M12.282,7.79,8.644,4.152a.52.52,0,1,0-.735.735L10.66,7.638H1.52a.52.52,0,1,0,0,1.039h9.14L7.909,11.428a.52.52,0,1,0,.735.735l3.638-3.638a.52.52,0,0,0,0-.735Z\"\n                                transform=\"translate(12.434 12.316) rotate(180)\" fill=\"currentColor\" \/>\n                        <\/svg>\n                        <span>Retour<\/span>\n                    <\/a>\n                <\/div>\n                                                <div class=\"content-container the-content list-style-lines\" data-aos=\"fade-right\">\n                <h1>Meilleure utilisation des applications natives et du contenu<\/h1>\n<p>Ce prix r\u00e9compense une strat\u00e9gie et sa mise en \u0153uvre, qui ont su exploiter les canaux de diffusion de contenu de mani\u00e8re remarquable et fructueuse.<br \/>\nLe dossier doit contenir et d\u00e9montrer le respect des crit\u00e8res suivants :<\/p>\n<ul>\n<li>planification de la diffusion de contenus sur les plateformes<\/li>\n<li>la pertinence du choix des canaux par rapport au public cible et aux valeurs de la strat\u00e9gie de marque<\/li>\n<li>l&rsquo;ampleur de la diffusion des interactions (buzz, partages, commentaires, etc.)<\/li>\n<\/ul>\n            <\/div>\n                                                        <div class=\"partner\" data-aos=\"fade-right\">\n                    <p><b>pr\u00e9sent\u00e9 par<\/b><\/p>\n                                            <a href=\"#\"\n                            >\n                            <img decoding=\"async\" src=\"https:\/\/commpass.media\/wp-content\/uploads\/2026\/07\/id6qL-0ch__1774614004143-1.png\" alt=\"\">\n                        <\/a>\n                                    <\/div>\n                        <div class=\"links-container\">\n                            <\/div>\n        <\/div>\n        <div class=\"header-image\" data-aos=\"fade-left\">\n                            <div class=\"vimeo-wrapper\">\n                    <iframe src=\"https:\/\/player.vimeo.com\/video\/1198699903\" frameborder=\"0\" allow=\"fullscreen\"\n                        allowfullscreen><\/iframe>\n                <\/div>\n                    <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"we-overview_winners \"\n\t>\n\t<div class=\"inner-content\">\n\t\t<div class=\"intro-container\" data-aos=\"fade-up\">\n\t\t\t<div class=\"the-content\">\n\t\t\t\t<h2 style=\"text-align: center;\">Les laur\u00e9ats<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"winners-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"winner\" data-aos=\"fade-up\" data-aos-delay=\"0\">\n\t\t\t\t\t\t<div class=\"winner-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/commpass.media\/wp-content\/uploads\/2026\/07\/amma-gold.png\" alt=\"\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"winner-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"winner-title\">Or<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"the-content\">\n\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Publicis Groupe &#038; DPG Media<\/strong><br \/>\n1712 &#8211; De la fiction \u00e0 l&rsquo;intervention<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"we-buttons-container\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/commpass.media\/wp-content\/uploads\/2026\/07\/27_AMMA_1712_TurningFictionIntoAReal-lifeIntervention_PublicisGroupe_VPresented.pdf\" download class=\"we-button-styling\">T\u00e9l\u00e9charger le PDF<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"winner\" data-aos=\"fade-up\" data-aos-delay=\"100\">\n\t\t\t\t\t\t<div class=\"winner-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/commpass.media\/wp-content\/uploads\/2026\/07\/amma-silver.png\" alt=\"\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"winner-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"winner-title\">Argent<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"the-content\">\n\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Digizik par Havas Play &#038; Havas Media<\/strong><br \/>\nHey \u2013 L\u2019Union, notre religion<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"we-buttons-container\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/commpass.media\/wp-content\/uploads\/2026\/07\/26_HMN_DigizikbyHavasPlay_HEY_Union_StGilloise_BestUseofNativeContent_AMMA2026.pdf\" download class=\"we-button-styling\">T\u00e9l\u00e9charger le PDF<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"winner\" data-aos=\"fade-up\" data-aos-delay=\"200\">\n\t\t\t\t\t\t<div class=\"winner-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/commpass.media\/wp-content\/uploads\/2026\/07\/amma-bronze.png\" alt=\"\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"winner-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"winner-title\">Bronze<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"the-content\">\n\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>RMB<\/strong><br \/>\nBref. Le contenu devient m\u00e9dia <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"we-buttons-container\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/commpass.media\/wp-content\/uploads\/2026\/07\/28_SLICE-BREF.-AMMA-Awards-2026.pdf\" download class=\"we-button-styling\">T\u00e9l\u00e9charger le PDF<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"we-overview_winners is-nominees\"\n\t>\n\t<div class=\"inner-content\">\n\t\t<div class=\"intro-container\" data-aos=\"fade-up\">\n\t\t\t<div class=\"the-content\">\n\t\t\t\t<h2 style=\"text-align: center;\">Nomin\u00e9s<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"winners-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"winner\" data-aos=\"fade-up\" data-aos-delay=\"0\">\n\t\t\t\t\t\t<div class=\"winner-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/commpass.media\/wp-content\/uploads\/2026\/07\/AMMAlogo-base.gif\" alt=\"\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"winner-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"the-content\">\n\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Nomin\u00e9<\/strong><br \/>\nDigizik par Havas Play &#038; Havas Media<br \/>\nHey \u2013 L\u2019Union, notre religion<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"we-buttons-container\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/commpass.media\/wp-content\/uploads\/2026\/07\/26_HMN_DigizikbyHavasPlay_HEY_Union_StGilloise_BestUseofNativeContent_AMMA2026.pdf\" download class=\"we-button-styling\">T\u00e9l\u00e9charger le PDF<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"winner\" data-aos=\"fade-up\" data-aos-delay=\"100\">\n\t\t\t\t\t\t<div class=\"winner-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/commpass.media\/wp-content\/uploads\/2026\/07\/AMMAlogo-base.gif\" alt=\"\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"winner-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"the-content\">\n\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Nomin\u00e9<\/strong><br \/>\nPublicis Groupe &#038; DPG Media<br \/>\n1712 &#8211; De la fiction \u00e0 l&rsquo;intervention<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"we-buttons-container\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/commpass.media\/wp-content\/uploads\/2026\/07\/27_AMMA_1712_TurningFictionIntoAReal-lifeIntervention_PublicisGroupe_VPresented.pdf\" download class=\"we-button-styling\">T\u00e9l\u00e9charger le PDF<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"winner\" data-aos=\"fade-up\" data-aos-delay=\"200\">\n\t\t\t\t\t\t<div class=\"winner-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/commpass.media\/wp-content\/uploads\/2026\/07\/AMMAlogo-base.gif\" alt=\"\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"winner-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"the-content\">\n\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Nominee<\/strong><br \/>\nRMB<br \/>\nEn bref, le contenu devient un m\u00e9dia <\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"we-buttons-container\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/commpass.media\/wp-content\/uploads\/2026\/07\/28_SLICE-BREF.-AMMA-Awards-2026.pdf\" download class=\"we-button-styling\">T\u00e9l\u00e9charger le PDF<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"winner\" data-aos=\"fade-up\" data-aos-delay=\"300\">\n\t\t\t\t\t\t<div class=\"winner-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/commpass.media\/wp-content\/uploads\/2026\/07\/AMMAlogo-base.gif\" alt=\"\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"winner-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"the-content\">\n\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Nomin\u00e9s<\/strong><br \/>\nBBDO<br \/>\nHey \u2013 Les r\u00e9ponses les plus incroyables<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"we-buttons-container\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/commpass.media\/wp-content\/uploads\/2026\/07\/29_260430_hey_AMMA2026_Best-use-of-native-content_MIA.pdf\" download class=\"we-button-styling\">T\u00e9l\u00e9charger le PDF<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"winner\" data-aos=\"fade-up\" data-aos-delay=\"400\">\n\t\t\t\t\t\t<div class=\"winner-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/commpass.media\/wp-content\/uploads\/2026\/07\/AMMAlogo-base.gif\" alt=\"\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"winner-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"the-content\">\n\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Nomin\u00e9<\/strong><br \/>\nPHD Media<br \/>\nPort d&rsquo;Anvers-Bruges \u2013 Riftmaster<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"we-buttons-container\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/commpass.media\/wp-content\/uploads\/2026\/07\/30_PHD_UMA-Get-Together_Riftmaster_Best-Use-of-Native-Content_FINAL-VERSION.pdf\" download class=\"we-button-styling\">T\u00e9l\u00e9charger le PDF<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":4402,"template":"","meta":{"_acf_changed":false,"footnotes":""},"edition":[],"class_list":["post-4399","award","type-award","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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