{"id":4490,"date":"2026-04-27T12:31:07","date_gmt":"2026-04-27T11:31:07","guid":{"rendered":"https:\/\/commpass.media\/award\/meilleure-utilisation-des-donnees-4\/"},"modified":"2026-08-24T09:21:16","modified_gmt":"2026-08-24T08:21:16","slug":"meilleure-utilisation-des-donnees-4","status":"publish","type":"award","link":"https:\/\/commpass.media\/fr\/award\/meilleure-utilisation-des-donnees-4\/","title":{"rendered":"Meilleure utilisation des donn\u00e9es"},"content":{"rendered":"\n<section\n    class=\"we-header show-back-button header-background-transparent \"\n        >\n    <div class=\"inner-content\">\n        <div class=\"header-info \" data-aos=\"fade-right\">\n                            <div class=\"page-back-container\">\n                    <a href=\"javascript:history.back()\" class=\"back-button\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"11.434\" height=\"8.316\" viewBox=\"0 0 11.434 8.316\">\n                            <path id=\"Path_35\" data-name=\"Path 35\"\n                                d=\"M12.282,7.79,8.644,4.152a.52.52,0,1,0-.735.735L10.66,7.638H1.52a.52.52,0,1,0,0,1.039h9.14L7.909,11.428a.52.52,0,1,0,.735.735l3.638-3.638a.52.52,0,0,0,0-.735Z\"\n                                transform=\"translate(12.434 12.316) rotate(180)\" fill=\"currentColor\" \/>\n                        <\/svg>\n                        <span>Retour<\/span>\n                    <\/a>\n                <\/div>\n                                                <div class=\"content-container the-content list-style-lines\" data-aos=\"fade-right\">\n                <h1>Meilleure utilisation des donn\u00e9es<\/h1>\n<p>Ce prix r\u00e9compense une campagne qui :<\/p>\n<ul>\n<li>a utilis\u00e9 efficacement des outils num\u00e9riques pour mesurer et \u00e9valuer l\u2019<br \/>\ne la r\u00e9alisation des objectifs de communication<\/li>\n<li>a manifestement utilis\u00e9 des mesures et des \u00e9valuations partielles pour adapter<br \/>\nla campagne au fur et \u00e0 mesure (par exemple : remarketing ; approche bas\u00e9e sur les donn\u00e9es,\u2026)<\/li>\n<li>peut d\u00e9montrer un r\u00e9sultat concret en termes d\u2019activation ou d\u2019<br \/>\n, d\u2019interaction avec les cibles ou de g\u00e9n\u00e9ration de trafic.<\/li>\n<\/ul>\n            <\/div>\n                                                        <div class=\"partner\" data-aos=\"fade-right\">\n                    <p><b>pr\u00e9sent\u00e9 par<\/b><\/p>\n                                            <a href=\"#\"\n                            >\n                            <img decoding=\"async\" src=\"https:\/\/commpass.media\/wp-content\/uploads\/2025\/07\/ae10d934a19ea315a8daab37d215c8b1.svg\" alt=\"\">\n                        <\/a>\n                                    <\/div>\n                        <div class=\"links-container\">\n                            <\/div>\n        <\/div>\n        <div class=\"header-image\" data-aos=\"fade-left\">\n                                                <img decoding=\"async\" src=\"https:\/\/commpass.media\/wp-content\/uploads\/2025\/07\/pexels-mralexphotography-32608008-scaled.jpg\" alt=\"\">\n                                    <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"we-overview_winners \"\n\t>\n\t<div class=\"inner-content\">\n\t\t<div class=\"intro-container\" data-aos=\"fade-up\">\n\t\t\t<div class=\"the-content\">\n\t\t\t\t<h2 style=\"text-align: center;\">Les laur\u00e9ats<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"winners-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"winner\" data-aos=\"fade-up\" data-aos-delay=\"0\">\n\t\t\t\t\t\t<div class=\"winner-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/commpass.media\/wp-content\/uploads\/2026\/04\/award-image.png\" alt=\"\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"winner-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"winner-title\">Or<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"the-content\">\n\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Cadre visant \u00e0 am\u00e9liorer les performances de Wavemaker<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"we-buttons-container\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/commpass.media\/wp-content\/uploads\/2025\/07\/file_example_MP4_1280_10MG.mp4\" download class=\"we-button-styling\">T\u00e9l\u00e9charger le fichier MP4<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"winner\" data-aos=\"fade-up\" data-aos-delay=\"100\">\n\t\t\t\t\t\t<div class=\"winner-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/commpass.media\/wp-content\/uploads\/2026\/04\/award-image.png\" alt=\"\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"winner-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"winner-title\">Argent<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"the-content\">\n\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Polestar<\/strong><br \/>\n: le triomphe d&rsquo;une approche B2B cibl\u00e9e d&rsquo;EssenceMediacom<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"we-buttons-container\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/commpass.media\/wp-content\/uploads\/2025\/07\/file_example_MP4_1280_10MG.mp4\" download class=\"we-button-styling\">T\u00e9l\u00e9charger le PDF<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"winner\" data-aos=\"fade-up\" data-aos-delay=\"200\">\n\t\t\t\t\t\t<div class=\"winner-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/commpass.media\/wp-content\/uploads\/2026\/04\/award-image.png\" alt=\"\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"winner-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"winner-title\">Bronze<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"the-content\">\n\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Be Real<br \/>\n: le pDOOH au service de la s\u00e9curit\u00e9 routi\u00e8re<br \/>\nClear Channel\/ AKQA Bruxelles\/ GroupM<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"we-buttons-container\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/commpass.media\/wp-content\/uploads\/2025\/07\/file_example_MP4_1280_10MG.mp4\" download class=\"we-button-styling\">T\u00e9l\u00e9charger le PDF<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"we-overview_winners \"\n\t>\n\t<div class=\"inner-content\">\n\t\t<div class=\"intro-container\" data-aos=\"fade-up\">\n\t\t\t<div class=\"the-content\">\n\t\t\t\t<h2 style=\"text-align: center;\">Nomin\u00e9s<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"winners-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"winner\" data-aos=\"fade-up\" data-aos-delay=\"0\">\n\t\t\t\t\t\t<div class=\"winner-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/commpass.media\/wp-content\/uploads\/2026\/04\/award-image.png\" alt=\"\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"winner-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"the-content\">\n\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Nomin\u00e9<\/strong><br \/>\nLidl<br \/>\nOptimisation cr\u00e9ative dynamique bas\u00e9e sur les donn\u00e9es<br \/>\niO<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"winner\" data-aos=\"fade-up\" data-aos-delay=\"100\">\n\t\t\t\t\t\t<div class=\"winner-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/commpass.media\/wp-content\/uploads\/2026\/04\/award-image.png\" alt=\"\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"winner-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"the-content\">\n\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Nomin\u00e9s<\/strong><br \/>\nDe Longhi<br \/>\nLe mod\u00e8le parfait<br \/>\nMediaplus.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":4192,"template":"","meta":{"_acf_changed":false,"footnotes":""},"edition":[9],"class_list":["post-4490","award","type-award","status-publish","has-post-thumbnail","hentry","edition-amma-2025"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meilleure utilisation des donn\u00e9es - CommPass<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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