Best Use of Data
This award rewards a campaign that:
- effectively used digital tools to measure and evaluate the achievement of communication goals
- demonstrably used partial measurements and evaluations to adapt the campaign along the way (example: re-marketing; data driven,…)
- can demonstrate a tangible result in terms of activation or interaction with targets or in traffic generation.
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Winners
Gold
WPP Media
Delhaize – Datatryptich
Silver
Initiative
Nationale Loterij – Decentralized Data Clean Room
Bronze
Semetis
Bolt- Predictive Lead Scoring
Nominees
Nominee
Semetis
Bolt- Predictive Lead Scoring
Nominee
WPP Media
Delhaize – Datatryptich
Nominee
AdSome Noise
ING Start like a Lion
Nominee
Initiative
Nationale Loterij – Decentralized Data Clean Room
Nominee
Big Return
Schmidt – Costumer Data as local Growth Engine