Session on ASI Conference

Wout Dockx is a Belgian media and marketing professional who is well-known in the field of media strategy and innovation. Wout Dockx currently serves as the Secretary General at VIA, the Belgian association representing the audiovisual media sector, including TV, radio, and cinema. In his role, Dockx oversees daily management and plays a pivotal part in promoting the association’s key objectives, driving new initiatives, and advancing research to enhance the media landscape in Belgium.

Michael Debels is a Belgian professional specializing in research, data, and audience measurement within the media industry. He is currently the Research Director at CIM (Centre for Information about Media), Belgium’s leading organization for media audience measurement. In this role, Michael oversees studies and methodologies related to media consumption across various platforms.

Robin Florin, Media Director at CIM Belgium, leverages extensive experience from her roles in leading agencies and organisations like Nielsen. She oversees cross-media audience research, providing crucial insights for advertisers and media owners in Belgium​.