Symposium 'Exploring media expertise in a changing landscape'

Notre symposium annuel qui s’est tenu le 15 septembre en présentiel, proposait un aperçu des études pertinentes et insights inspirants de notre marché.
Le moment par excellence pour tous les experts médias !

Agenda (14-18u):

• Belgian video streaming monitor (Tim Annonni, GroupM) View video

GroupM uses the Streaming Monitor to map out the complex and highly dynamic character of the Belgian streaming landscape.

• Radio & audio measurement. What’s at stake. What’s next? (Ania Lara, EGTA)

Ania Lara will offer an overview of the different radio audience measurement systems and present the latest advances and experiments in measurement from across Europe and beyond.

• 3 Years of voice technology in Belgium, where are we now ? (Damien D’Ostuni, Wavemaker)

Coffee Break

• Embracing the new different. Marketing post-Covid (Justin Gibbons, Partner Work Research UK) View video

Justin studied History at Edinburgh University and UCL before enjoying a career in research, cool-hunting and advertising. He is an armchair neuroscientist and wrote a marketing book. The title of this book P² + C = 5 is the formula for how marketers can harness the power of public and private marketing to focus on what really matters, the search for effectiveness.

• Panel debate: Ecommerce: News kids in town… with Laurence Baeten (MD/Partner Blue2Purple & Ads Director Europe eTAIL Agency), Sascha Van der Borght (CMO Publicis Groupe) and Laurien Van Aken (lecturer eCommerce Thomas More, Founder of Ceemore and eComm expert at Duvel Moortgat and Carrefour).

Belgium is the 28th largest market for eCommerce. With a yearly growth rate of 5% between 2021 and 2025, Belgium is expected to grow at a slower rate than the global average. What could be the impact of Amazon’s arrival in Belgium for marketers and media ? A promising debate with three experts moderated by Matthias Langenaeker.

Drink Talk Moment. Cet après-midi s’est clôturé autour d’un verre.

Date : jeudi 15 septembre 2022
Timing: 14:00-17:30 suivi d’un drink.
Lieu: Bluepoint, Bld Reyers, 80 à 1030 Bruxelles. (View maps)
Parking disponible sous le bâtiment.

Cette session en présentiel est GRATUITE pour tous les membres de CommPass. Plus d’information sur le membership et sur les sociétés qui ont souscrit au “Company Membership” octroyant à tous leurs employés le statut de membre, à découvrir ici.  Les non-membres paient 250€ htva.