The winners of 2016

Best Use of Social & Earned Media

Gold : PHD – Telenet Choose Sides
Silver : Space – Maes Vollenbak Engagement
Bronze : ZenithOptmedia – Tena Launch of Lights

Best Media Research

Gold : Sanoma – BrandCompass
Silver : ZenithOptimedia – Trustpoints
Bronze : Havas Media – Meaningful Brands

Best Creative Media Use

Gold : PHD – Mora Jim’s Chicken Stache
Silver : Serviceplan – Coca-Cola Laugh Mob
Bronze : Duval Guillaume/Maxus – Stad Antwerpen Open Window

Best Use of Performance Marketing

Gold : Havas Media – Hello Bank How to optimise
Silver : MEC – Toyota Audience segmentation
Bronze : ZenithOptimedia – Disneyland Paris Optimal season

Media Advertiser of the Year

Valérie Morfitis – Unilever

Development & Innovation Award

Gold : Predicube – A premium Alternative
Silver : SBS Belgium – Pause Button Advertising
Bronze : Maxus/Xaxis – Sunweb Programmatic Radio

Best Media Strategy

Gold : ZenithOptimedia – Eni Anna
Silver : PHD – Telenet Play Sports
Bronze : Space/medialaan/Leo Burnett – Dash A Familie Story

Media Sales House of the Year

Pebblemedia

Best Use of Interactive

Gold : Linkman/MEC/iVox – Lacroix De Grote Smaaktest
Silver : Maxus – Sunweb Zondedju
Bronze : Havas Media – JDE L’Or Espresso

Media Agency of the Year

Maxus

Media Personality of the Year

Yves Gérard – RMB