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Best Use of Data

This award rewards a campaign that:

  • effectively used digital tools to measure and evaluate the achievement of communication goals
  • demonstrably used partial measurements and evaluations to adapt the campaign along the way (example: re-marketing; data driven,…)
  • can demonstrate a tangible result in terms of activation or interaction with targets or in traffic generation.

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Nominees


  • Nominee     BE REAL – pDOOH au service de la écurité routière – Clear Channel/ AKQA Brussels/ GroupM
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  • Nominee Polestar – Triomf van gerichte B2B aanpak – EssenceMediacom Download PDF
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  • Nominee Lidl – Data-based dynamic creative optimization – iO Download PDF
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  • Nominee De Longhi – The perfect model – Mediaplus.  Download PDF
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  • Nominee Framework for increased performance – Wavemaker Download PDF
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