Innovation & Development of The Year

This price will be awarded taking into account in particular the following criteria:

  • the value of innovation in the media in which the strategist is specialized, evidenced by case studies and by the development of business over the past year
  • the description of the working method and the originality of the approach
  • the contribution to the progression of the area of specialization and to the whole market
  • the importance of performance measures in the structure, the quality, competence and professionalism of the teams

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Nominees


  • Nominee 
    The next iteration in programmatic marketing, Adform
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  • Nominee Real-time brand lift measurement for CTV campaigns, DPG Media
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  • Nominee Merging of the power of TV with the efficiency of digital, DPG Media
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  • Nominee MAIA – Reach optimization for transit media, Lijncom
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  • Nominee 50 million data points proof that attention drives brand growth, Havas Media
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