PROGRAMMA 2018

Part 1 : HYBRID WORLD

Katia Pallini, Content Marketing Manager at InSites Consulting
Bringing back the EDGE in marketing research

Jean-Luc Verhelst
Bitcoint, the blockchain and blockchain@Media

Part 2 : HYBRID RESEARCH

Dominique Vancraeynest, Global Lead Business Development Media Measurement, GfK
Is chaos the new order? Three scenarios for the future of media currencies.

Stef Peeters, General Manager (CIM)
The end of Joint Industry Research ?

DEBATE : If we mine our own data, who will validate the quality?
Moderated by Philippe Coulée (L’Echo)
-> Anthony Belpaire (Google)
-> Stéphanie Radochitzki (Space)
-> Benoit Michielsens (Root)

Part 3 : HYBRID COLLABORATION

Robert-Jan Van Berckel, Sr People Partner Northern Europe; Google
Culture of innovation

Bart De Pauw, Owner, Piëzo / Chief Business Intelligence Officer, GroupM Belgium
If age is just a number, why is it so hard to grow old in the ad industry?

DEBATE: How to integrate many specialists into one client service?
Moderated by Philippe Coulée (L’Echo)
-> David Grunewald (JWT)
-> Bart Demeulenaere (Clear Channel)
-> Wout Dockx (Mediaman)

Part 4 : HYBRID ATTENTION

Sonia Etienne, DGA Publicis Media Analytics & Insight
Survey Cameleon 2, comparative measurement of Video formats impact

Mike Follet, Managing Director, Lumen Research
The reality of digital attention: context counts

DEBATE: Is it possible to build brands in a digital environment?
Moderated by Wout Dockx
-> Yves De Voeght (Coca-Cola Services)
-> José Fernandez (Dentsu)
-> Wouter Vandenameele (PHD)
-> Anthony Belpaire (Google)