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Best Use of Data
This award rewards a campaign that:
- effectively used digital tools to measure and evaluate the achievement of communication goals
- demonstrably used partial measurements and evaluations to adapt the campaign along the way (example: re-marketing; data driven,…)
- can demonstrate a tangible result in terms of activation or interaction with targets or in traffic generation.
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Nominees
Nominee BE REAL – pDOOH au service de la écurité routière, Clear Channel/ AKQA Brussels/ GroupM
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Nominee Polestar – Triomf van gerichte B2B aanpak, EssenceMediacom
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Nominee Lidl – Data-based dynamic creative optimization, iO
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Nominee De Longhi – The perfect model, Mediaplus
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Nominee Framework for increased performance, Wavemaker
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