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Best use of data

This award rewards a campaign that:

  • effectively used digital tools to measure and evaluate the achievement of communication goals
  • demonstrably used partial measurements and evaluations to adapt the campaign along the way (example: re-marketing; data driven,…)
  • can demonstrate a tangible result in terms of activation or interaction with targets or in traffic generation.

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Best use of data

The winners

  • Bronze Semetis Carglass –  Bringing an intimate jingle through data
  • Gold Semetis & IPM Group Serving accurate news using data scripts
  • Silver RMB / dentsu / Proximus Data & ATV as boosters of incremental reach

The nominees

  • Nominee 1 Havas / DPG Media KIA; A unique cross-media targeting and video reach optimization
  • Nominee 2 RMB / dentsu / Proximus Data & ATV as boosters of incremental reach
  • Nominee 3 Semetis Carglass –  Bringing an intimate jingle through data
  • Nominee 4 Semetis & IPM Group Serving accurate news using data scripts
  • Nominee 5 Trustmedia De Tijd & L’Echo; Trustmedia’s Data Ecosystem