CIM SESSION

& Christine Brone

Lorenzo de Luca (JCD)

CIM launches the first certification of mobile drive-to-store solutions in Belgium, in collaboration with French audit bureau CESP.

& Valérie Morrisson (CESP)

MAIA: Audience measurement for transit media

In 2024, Lijncom launched MAIA: a pioneering method to accurately measure audience reach for ads on buses and trams . This innovative model uses advanced AI and big data technologies to provide valuable insights into the effectiveness of transit campaigns.

(Lijncom)

OOH

Michael Debels (CIM)

(VAR)

Measurement update :

Radio

Stephanie Piret (OMG)

Total video rating: all viewers are equal

The way we consume video has changed drastically in recent years. Today, we watch video in various viewing modes, across different platforms, and at times chosen by the viewer rather than the broadcaster. Despite this revolution in viewing behavior, the methods we use to analyze and report viewership data have barely changed. Through concrete examples, we show how viewership metrics can be better aligned with today’s viewing behavior.

(Play Media)

Belgian television in the world

(Glance)

Publishing

Sophie Vanderwinkel (IPM)

Measurement update :

Cinema

(UM-Mediabrands)

one year later

(CIM)

This presentation will outline the Halo Framework, a strategic cross-media measurement initiative by the World Federation of Advertisers (WFA), explaining its purpose and scope. Attendees will get updates on its development in the U.K. (project Origin) and see how it aligns with the CIM’s shift to a consumer-centric audience measurement model.

(UBA)