Humanizing Data in a Digital World

  • This event is organised by CUBE (Consumer Understanding Belgium) and will be accesible for CommPass members at member rate !

In an increasingly fast-paced world, driven by digital technologies that keep on disrupting the market, how can companies make sense of it all?

At the CUBE congress, learn how customer centricity anno 2019 has evolved: How can you continue to connect with your customer in a digital era? Moreover, how does data enable us to develop customer-centric approaches that drive success? How can we humanize data in a digital world?

Program of the day

1:30 pm | Doors

2:00 pm | Welcome by Ludovic Depoortere (President CUBE) and Joaquim Bretcha (President ESOMAR)

2:30 pm | BEST OF ESOMAR #1The great internal communication experiment – Coca-Cola Company

2:50 pm | BEST OF ESOMAR #2 – Re-imagine innovation – Dieter Deceuninck – Danone Waters

3:15 pm | break

4:00 pm | 6 inspiring case studies

  • 5 reasons why AI is overrated | Geert Verstraeten – Python Predictions
  • Hacking the purchase decision | Nathan Axford – Beyond Reason
  • The customer journey revolution of VW | Jolien Vanbiervliet – InSites Consulting
  • Catching the exception. An in-depth qualitative social media analysis | Chayenne Meert – Haystack International
  • Knorr case | Righard Bruyns – Spice agency
  • The Heineken Insight Cloud | Liesbeth De Winter – IPSOS Belgium

5:15 pm | Mini break

5:20 pm | THE BATTLE – HUMAN VERSUS DATA  Alain Thys – Customerfit  VERSUS Geert Martens – Duval Union Consulting

6:00 pm | Start Networking reception with bits & bites


EARLY BIRD  (ends at 31 January midnight) EXTENDED UNTIL SUNDAY FEBRUARY 10
CommPass Members : 125 Eruo + VAT
Non-Members : 158.,46 euro + VAT

CommPass Members : 175 euro + VAT
Non- CommPass Members : 210.88 euro +VAT

ATTENTION : If you are born in 1989 or later, you have a special price ! please refer to this LINK


Hotel NH Brussels BLOOM
250 Koningsstraat, 1210 Brussels View Map

More info about parking possibilities will follow soon!