The winners of 2015

Best use of social & earned

Gold : Mindshare/DesignisDead – VO Cannabis
Silver : MEC – Brand-i Social Sampling by Hills Pet
Bronze : Havas Media – Citroën Belux “Social Newsroom”

Best media research

Gold : RMB – Digitude
Silver : Spotify – Impact of Spotify on the radio landscape
Bronze : De Persgroep – Advertising Dailymetrie

Media representative of the year

Nathalie Legouy – IPM Advertising

Best creative media use

Gold : Initiative/Duval Guillaume – Plan Belgium “Child Marriages”
Silver : Space – Samsung Tweet 4 Heat
Bronze : UM – First in Belgium: Real Time Spot for BWIN

High potential talent award

Team: Sarah Bresseleers – Maxus / Corentin Franzin – Havas Media

Best use of search marketing

Gold : Semetis – A succesful Integration of Search Marketing
Silver : MEC – Sinutab
Bronze : Initiative & Reprise Media – Loterie Nationale “Countdown Ads”

Media advertiser of the year

Kris Coumans – Mercedes Benz

Development & innovation award

Gold : Clear Channel Belgium – Clear Channel out-of-home proximity solutions: People & Places 2.0
Silver : Spotify – Development & innovation
Bronze : Mediabrands Futures – Futures the empirical booster

Best media strategy

Gold : Space/TBWA – Mr BRU catch me, if you can
Silver : UM – The Coca-Cola light search for the local hunk
Bronze : MEC –, the shop for everybody !

Media sales house of the year

Medialaan TV

Best use of interactive

Gold : Mindshare/Famous – De Lijn
Silver : Havas Media – Building Audience through Programmatic: Touring Assistance
Bronze : UM – Customize your own Coca-Cola bottle

Media agency of the year


Media personality of the year

Thierry Van Zeebroeck

Special mention of the jury