AMMA 2023: Winnaars

Gold: ING ; Back to the top, Initiative
Silver: NMBS-SNCB ; The Test Pass, Space
Bronze: Fanta ; Halloween, MediaCom

Nominee: Proximus ; Welcome Big Ideas, EssenceMediacom / Silk
Nominee: PepsiCo ; Popworks, OMD

Gold: Nespresso ; Boost sales thanks to cognitive load optimization, Mindshare
Silver: KitchenAid makes every data point count , data modeling drives Sales, Semetis
Bronze: VOO Zuny ; Beyond today’s metrics: the future of measurement, Clicktrust

Nominee: Mercedes-Benz ; Audience marketplace, PHD Media
Nominee: Stellantis Spoticar ; Data-driven brand campaign, Publicis Groupe

Gold: Decathlon ; Maximising profitability with automated SEO-SEA synergies, Semetis
Silver: Skoda ; The brand budget cut: how we are winning the upper funnel, Clicktrust
Bronze: Brussels Airlines ; Customer experience optimisation campaign, Mindshare

Nominee: Mercedes-Benz ; Automotive ads MBCC, PHD Media
Nominee: Helan ; Job applications at Helan domestic helpers skyrocket, iO

Gold: Proximus; Moment of the day, RMB / Var / Clear Channel
Silver: Zimmo ; Metahouse, Publicis Groupe
Bronze: Samsung Flip, JCDecaux / Space

Nominee: Applying for a job as if you were taking part in Squid Game, Semetis
Nominee: Netflix ; Biggest Advent Calendar ever, Wavemaker / Pop Media

Gold: #LikeABosch, Publicis Groupe
Silver: Cofidis ; Partenaire de vos projets, Initiative
Bronze: Zimmo ; Metahouse, Publicis Groupe

Nominee: KDG Hogeschool ; Zal ik slagen op mijn examens?, Fullsend
Nominee: Renault Megane E-Tech ; The 29 minutes restaurant, OMD

Gold: Proximus ; Call Mom, EssenceMediacom / SILK
Silver: Vans x Twitch ; Off the wall of fame, Ogilvy Social.Lab
Bronze: Pearle ; A Relaxed Holiday Starts with a Good Sight, Publicis Groupe / Outsight

Nominee: BLOX ; Qmusic’s bitcoin action, Zigt
Nominee: Fanta ; OOHaunted, MediaCom / Kinetic / Pop Media

Gold: Dynamic interactive video at scale, AdSomeNoise
Silver: GVRN – Saving advertisers the business problems caused by data issues, Semetis
Bronze: Zimmo ; Metahouse, Publicis Groupe

Nominee: Search Effects Tool: a local success story, Publicis Groupe
Nominee: Adidas ; Painted mural with video mapping, Mediafield / Outsight

Gold: Attention, a Key Metric for your Video Plan, VIA
Silver: AI to predict the creative Performance of Video Ads, KANTAR
Bronze: The Power of Podcast, Trustmedia | Mediafin

Nominee: World Cup Engagement Barometer, Publicis Groupe
Nominee: Positive Impact Barometer, Var / Bubka

Gold: Divertir avec sens. Partager avec impact, NGroup
Silver: Driver of a more sustainable advertising ecosystem, RMB
Bronze: #RoulartaCares ; duurzame first movers met Brainprint, Roularta Media Group

Nominee: OOH : le média utile & durable, JCDecaux
Nominee: Positive Impact Barometer, Var

Gold: D&L, merk voor en door de Belgen, Havas Media
Silver: Mondelez, share the LUve, Wavemaker
Bronze: Cristal, relaunching the first Belgian Pils, dentsu

Nominee: Toyota, most successful year in Belgium, PHD Media
Nominee: Jeune premier, scaling a family owned business, Clicktrust

CHALLENGERS:
Gold: Trustmedia
Silver: MM Delhaize
Bronze: Lijncom

Nominee: Azerion

LEADERS:
Gold: RMB
Silver: JCDecaux
Bronze: Clear Channel

Nominee: Roularta Advertising
Nominee: Var

Winner: Publicis Groupe
Nominee: Semetis
Nominee: Outsight

Winner: José Fernandez, Chief Customer Experience, Marketing & Digital Officer, D’Ieteren

Nominee: Myrèse Goyvaerts, Marketing Communications Manager, Carglass
Nominee: Bjorn Van der Cruyssen, Head of Media, Colruyt Group

Gold: VRT Max, Var/VRT
Silver: Nostalgie, NGroup
Bronze: Flair, Roularta Media Group

Nominee: Willy, DPG Media
Nomniee: Sabato, Trustmedia/Mediafin

Gold: Fuze Tea, MediaCom
Silver: KIA, Havas Media
Bronze: Carglass, Semetis

Nominee: Redbull, Initiative
Nominee: Adidas, MediaCom