The winners of 2017

Best Use of Social & Content

Gold: PHD Media  & TBWA – Telenet
Silver: Initiative – Euromillions
Bronze: Space – Samsung

Media Research of the Year

Gold: Mediahuis – Resilience Research
Silver: RMB – MediaXperience
Bronze: Medialaan – Ad Impact Model

Best Creative Media Use

Gold: Darwin BBDO & PHD Media – Mora
Silver: ZenithOptimedia – Mercedes
Bronze: Space & Havas – Bruxelles Propreté

Best Use of Performance Marketing

Gold: Initiative – E-lotto
Silver: PHD Media & TBWA – Telenet
Bronze: Initiative – Scooore!

Media Advertiser of the Year

Winner: Miguel Aguza – Ikea
Nominees: Lies Eeckman, Jonas Braun

Innovation & Development of the Year

Gold: Appiness – Spott Second Screen App
Silver: SoPrism – Social Audience Measurement
Bronze: JCDecaux – Buzzyfy

Best Media Strategy

Gold: Mindshare – Ola
Silver: Maxus – Stad Antwerpen
Bronze: PHD Media – Mora

Media Sales House of the Year

Winner: Medialaan
Nominees: JCDecaux, Pebblemedia

Best Use of Interactive

Gold: Mindshare & These Days – Mazda
Silver: Ogilvy Social.Lab – Coca-Cola
Bronze: Mindshare – Axe

Media Agency of the Year

Winner: Space
Nominees: Maxus, Mindshare

Media Personality of the Year

Marc Vossen