Best Use of Native & Content
This prize rewards a strategy and its execution which used channels of content distribution in a remarkable and successful way.
The dossier must contain and demonstrate the following criteria:
- planning the distribution of content on platforms
- the adequacy of the choice of channels with the target and the values within the brand strategy
- the extent of the amplification of contacts (buzz, shares, comments, etc.)
- Nominee 1 Fullsend KDG Hogeschool ; Zal ik slagen op mijn examens?
- Nominee 2
OMD Renault Megane E-Tech ; The 29 minutes restaurant