Innovation & Development of The Year

This price will be awarded taking into account in particular the following criteria:

  • the value of innovation in the media in which the strategist is specialized, evidenced by case studies and by the development of business over the past year
  • the description of the working method and the originality of the approach
  • the contribution to the progression of the area of specialization and to the whole market
  • the importance of performance measures in the structure, the quality, competence and professionalism of the teams

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The winners

  • Gold GroupM Incrementality Experiment
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  • Silver DPG Media DPG Trusted Web – Connecting Brands with Consumers
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  • Bronze Proximus  Proximus Fiber – Hyper Run in Fortnite
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  • Nominee Clear Channel Platform for Art – Biggest OOH Art Gallery
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  • Nominee
    AdSomeNoise Museum M – The ARt of Dieric Bouts
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