• 07Feb

    Media School: Advanced Comms Strategy

    De “Advanced Communication Strategy Management” is een opleiding voor mensen die “media-adviezen” moet geven. Het centrale thema van de cyclus is “challenging the status quo!”: losgeraken van hoe we het altijd al gedaan hebben, en durven nieuwe paden inslaan.

    7 Halve dagen, live sessies in februari – maart – april.

     

    > Meer info
  • 09Feb

    Masterclass: How to build a strong AMMA case?

    AMMA Masterclass «Bouw een sterk AMMA dossier».

    12:30-13:30 Online sessie.

     

    > Meer info
  • 30Mar

    Masterclass: Data Knowledge

    NEW!
    Deze sessie zal op een synthetische, kritische en toch speelse manier de voornaamste databronnen toelichten die in de marcom- en meer bepaald de mediasector gebruikt worden.

    17u30-20.30u. LIVE sessie.

    > Meer info

Agenda

  • 07Feb
    Media School: Advanced Comms Strategy

    14:00 - 17:00

  • 09Feb
    Masterclass: How to build a strong AMMA case?

    12:30

  • 16Feb
    Starters Kit: Digital Metrics

    15:00-17:30

  • 09Mar
    Media School: Market Essentials

    17:30-20:30

  • 20Mar
    Algemene Vergadering

    12:00

The jury will assess the following criteria:

  1. Innovation: a new field of research or a study taking an original look at a specific material.
  2. Public access: the study must be accessible to everyone, it means that its data must be available at a reasonable price to a large number of players in the advertising market, or that parties or certain conclusions of this study have been communicated to the market, among other things in the form of an article in the specialized press or presented to a large number of players on the market.
  3. Robustness: the study must be solidly structured (sample, methodology, etc.).

It can be a study commissioned by one of the market players but also a research conducted by a market research office or by a university.

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